There's no home turf to compete on anymore, and the home teams already sell what MS is selling here. So, this strikes me as poetic justice, as Microsoft finds itself in the shoes Netscape filled during the 90's browser wars.
Desktop stalwarts are either buying the perpetual-licensed copies of Office, or using LibreOffice and Dropbox. Cost-conscious students likely get Office free from their school, if they're not already elbows-deep in the Google ecosystem there. People who want 100G of cloud storage are equally served (if not better) by the first party options present in iOS and Android. People who want to be in the MS ecosystem already pay $100/year for it with the Office Personal subscription. In the absence of a first party mobile OS, the lack of even MS Word, and the fact that they're not competing on price/GB, it's unclear who the market truly is for this service. Really, all this covers is the storage, and puts Microsoft in parity with Google and Apple's iCloud+ (the disparity of storage tiers notwithstanding). Whether people genuinely prefer Word and Outlook to Docs and Gmail on mobile devices is an uphill battle for Microsoft they're not adding even MS Word into the bundle (something they used to do with the Works Suite back in the 9x/XP days) and the browser-based iterations of Office are already free. Google One, and its 100GB of GDrive storage, is also $2/month. Basic subscribers will have to use the web or mobile versions instead. The main difference between the $6.99 Personal subscription and this new $1.99 Basic one (other than the amount of cloud storage) is that Microsoft 365 Basic doesn't include access to the desktop versions of Word, Excel, and PowerPoint apps. Existing OneDrive 100GB storage customers will be automatically upgraded to Microsoft 365 Basic at the same $1.99 monthly rate. The security features include data encryption for an Outlook mailbox, suspicious link checking, and virus / malware scanning for attachments. Microsoft 365 Basic will be available worldwide on January 30th with 100GB of cloud storage, an ad-free Outlook web and mobile experience, and enhanced security features. From a report: Priced at $1.99 per month, Microsoft 365 Basic is designed to replace the 100GB OneDrive storage option with some extra features that sit in between the free option and the $6.99 a month Personal subscription. Microsoft is introducing a new consumer tier to its Microsoft 365 subscription offerings.
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